A Fair Assessment
Arriving at an accurate estimate of value for your home is one of your REALTOR’s® prime tasks. It involves analyzing your home and comparing it to other, similar houses for sale or recently sold in the neighbourhood. It may also involve a broader market survey using sales statistics only available to qualified REALTORS®. In the end, you will be sure the price you set reflects the true value of your home under current market conditions.
The Marketing Plan
Depending on your circumstances, and on the prevailing market, your REALTOR® will develop a marketing plan that may include:
There are two kinds of Open House: one is solely for REALTORS®, so they can assess your home against the needs of their clients; and the second is an advertised Open House for all potential buyers. In either case, your REALTOR® takes care of all the details and acts on your behalf at your home while you spend the Open House time elsewhere.
Effective newspaper advertising, including a variety of real estate publications, tailored to your home and local market can be placed for you by your REALTOR®.
Lawn signs, direct mail flyers and the internet featuring your home are other forms of advertising frequently used by your REALTOR®.
Your REALTOR® may recommend an exclusive listing – which gives your REALTOR® sole authority to offer your property – or a multiple listing via the Multiple Listing Service (MLS®) – which provides access to a much broader base of potential buyers.
Tips and Hints
Whether or not your home shows well to prospective buyers can determine how long it stays on the market and what it sells for. See “Preparing your Home”.
Separating “Lookers” from “Buyers”
Your real estate professional knows how to separate “lookers” from “buyers”. Your REALTOR® will “pre-qualify” potential buyers to save wear and tear on your home and lifestyle and to assure only serious offers are tendered.